Tag Archives: rumor

Why single sourced rumours about Apple should be taken with a pinch of salt

You know, if you wanted two paragraphs to sum up the perils of tracking Apple’s supply chain ‘build plans’, they would be these:

In Nov. 2011 DigiTimes reported that Apple had “slashed” orders for iPhone 4S parts 10% to 15% — a report that generated a flurry of doomsday headlines (Uh-Oh: Apple Said To Cut Orders To Asia Suppliers On iPhone 4S Problems” from Business Insider’s Henry Blodget) and persuaded many on Wall Street that Apple was headed for disappointing Christmas sales.

As it turned out, the company shipped a record 37 million iPhones that Christmas quarter, up 128% year over year.

It needs saying again… and again… and again… single sourced stories just aren’t reliable.