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Matthew Taylor

Why are companies so afraid of “think(ing) different”?

July 30, 2009

You’d think that companies would want to make their products different from their competitors, wouldn’t you? ?After all, if there’s a difference, people might actually buy your product rather than someone else’s? Not always the case, as Matthew Taylor notes: “Then a few days later a friend was comparing prices from Virgin and BT to have [...]

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