Posts tagged as:

marketing

iPads only selling to the Apple faithful? Only if you count anyone with an iPod as “the faithful”

August 6, 2010

In search of a headline, Marketing Magazine cites a YouGov survey as showing that the iPad is only “reaching out to the converted“: “In the two months since the iPad launched in the UK, YouGov has found that 96% of the 713 iPad owners surveyed owned products such as an iPod, iPhone or Mac.” Why [...]

0 comments Read the full article →

Marketing Week Live goes all iPhone AR crazy

June 24, 2010

I’m pretty skeptical about augmented reality applications in general, but there are some occasions when I think they’re actually quite useful. Events, for example, are a particular case where AR makes sense. The location is relatively small, but there’s usually a large amount of information surrounding particular areas within the event – seminars, press releases, [...]

1 comment Read the full article →

Why market research makes for bad products

June 18, 2010

Image by Softly, Softly via Flickr Market research often falls down on one simple flaw: if you ask consumers what features they want before you show them a product, it’s almost never in line with what they end up buying: “Consumers didn’t ask for tablets,” she points out in her summary. “In fact, Forrester’s data [...]

3 comments Read the full article →

Why are companies so afraid of “think(ing) different”?

July 30, 2009

You’d think that companies would want to make their products different from their competitors, wouldn’t you? ?After all, if there’s a difference, people might actually buy your product rather than someone else’s? Not always the case, as Matthew Taylor notes: “Then a few days later a friend was comparing prices from Virgin and BT to have [...]

2 comments Read the full article →

Quote of the day

November 23, 2007

Rory Sutherland: Let’s put sales promotion at the heart of the agency: "The second assumption is just as dangerous: it is the dangerously linear assumption that the best way to build a brand is to set out to build a brand. I really don’t believe this. I think if you set out to build a [...]

0 comments Read the full article →