Tag Archives: Logitech

The real problem with Google TV

It looks like Logitech is out of the Google TV market:

The mistake, plus “operational miscues in EMEA” cost the company “well over $100M in operating profits.” De Luca did throw Google a bone by saying that he believes Google TV will have a chance sometime in the future, but it would be a “grandchild of Google TV” that would do it. Logitech clearly has no plans to help make that happen, opting instead to sit “on the bench” (as De Luca had put it in an earlier call)  until Google can find success.

The real problem, though is that “Internet on the TV” is not where TV watchers are going. Instead, most TV watching is trending towards being a two-screen experience: you watch the show on the big screen, and chat about it  on Twitter or Facebook using a mobile, laptop or tablet. The idea that you do everything on the same screen is just too ’90s.

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Review: Logitech Keyboard Case for iPad 2

Make no mistake about it: the iPad’s on-screen keyboard is actually very good. You can easily rattle off a quick email or tweet with it, and some more proficient users have been known to write several hundred words without their fingers falling off.

But not everyone gets on with it, and if you’re a professional write then you’ll probably hit its limitations. Compared to even a poor-quality physical keyboard, the iPad’s virtual one simply feels weird.

Apple’s preferred solution is for you to use the iPad with its own excellent Bluetooth keyboard. However, this means you also have to carry around something to prop the iPad up with, and although Apple’s keyboard is slim, it’s still bulky and likely to rattle around a bag. What’s more, using it on a lap (like, say, a laptop) is tricky.

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