Tag Archives: Internet Explorer

How does Google work out ROI on Chrome?

Google is gaining market share with Chrome. But is it actually making any money off it? That’s the question that came into mind when I read Mathew Ingram‘s story on GigaOm about Chrome’s rise in share.

In particular, I found this part interesting:

“StatCounter said that in May, usage of IE 6 fell below the 5 percent mark in the U.S. and Europe for the first time, with overall usage of Internet Explorer at around 53 percent, while Firefox remained relatively flat at about 31 percent. Chrome‚Äôs share rose to 8.6 percent from the 6 percent mark at the beginning of the year.”

This rise in share is, I suspect, at least in part down to Google’s decision to use print (yes, print) ads to increase the awareness of Chrome as an alternate to Internet Explorer. Certainly, it’s one factor which is spreading knowledge of Chrome beyond the usual geek enclaves. Continue reading