Tag Archives: European iPhone market share

Next quarter may be good one for Apple in European smartphone market

While the iPhone has been the big smartphone hit in the US, in Europe/Middle East/Africa (EMEA) Nokia continues to lead the pack, with a market share figure of 71.2% according to the latest figures for Q2 2008 by Canalys.

BlackBerry-maker RIM and Windows Mobile specialist HTC are in second and third place, with 7.2% and 7% respectively. Motorola and Samsung follow these two with 3.4% and 3.2%, while “Others” – including Apple – combine together to reach 8%.

However, it could be good news for Apple next quarter:

“Both HTC and RIM have been making steady progress toward the one million shipments per quarter mark in EMEA and are now very close to each other in market share terms, but it is possible that they will be overtaken by Apple in Q3 following the launch of the iPhone 3G in many countries in the region.”

That, of course, implies that Apple will go from a market share of less than 3% to over 7%, which would be impressive growth. It would also be an indication that the iPhone has really arrived as a worldwide competitor.