Tag Archives: dell

Why the Android ecosystem isn’t like Windows

One of the most often-repeated statements about the competition between iOS and Android in mobile phones is that Android is bound to win because it’s following the same model as Windows did in “winning” the PC market. An operating system, licensed to all-comers, with a range of hardware makers all competing should (the theory goes) drive down costs and increase innovation, just as happened in the PC market.

There’s only one problem: The way the Android ecosystem works is nothing like the Windows market.

In the PC market, Dell didn’t get to build its own customised version of Windows, then make its customers wait to get an update – if it supplied one at all.

When a new version of Windows came out, you didn’t have to rely on Dell to get it – you just bought it, direct from Microsoft. You might have to download some drivers, if they weren’t included (for generic PCs, they often were). But that was often from the maker of the particular affected components, not Dell.

In the Android world, if you have (say) an HTC phone you can’t get an update from Google. You have to wait for HTC to provide it – and they have little incentive to create it in a timely manner. Neither do they have the resources: they’re operating on slimmer margins than Google, and don’t have the software chops. They didn’t make Android, they just tinkered with it. And working out what breaks their tinkering in a stock Android update isn’t always trivial.

What Google has created is in danger of ending up far more like the world of Linux: disparate, fractured “distributions” which are semi-compatible as long as a volunteer geek has taken the time and trouble to port, test and package whatever software you want.

It’s not too late to change this, but Google has to take more responsibility if it wants Android to be a long-term success.

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Why the spec sheet method of buying a computer is dead

SAN FRANCISCO, CA - MAY 09:  An Apple Store ge...
Image by Getty Images via @daylife

Poor Charles Arthur. Charles wrote a relatively simple post asking the question of why the Mac has proved to be so successful lately, out-performing the overall computer market and growing its market share. And in response, he got a 500+ long comment thread in which multiple geeks are arguing over how the specs of the Mac do/don’t compare to Windows machines.

I’m greatly enjoying the batting around of specs like people buy computers based on specs anymore. If there’s one thing that the huge demand for netbooks a few years ago proved, it’s that people buy because they can see how a computer can do something for them, not on megahertz.

In the case of netbooks, the “something” was being a machine they could carry everywhere, and do simple stuff on. In the case of Macs, it’s having access to easy to use, powerful software like iPhoto, iMovie, and so on – in a package that’s good looking, well designed, robust, and so on.

It’s about the whole experience: Compare buying a Mac in an Apple Store to buying a Windows machine in PC World and you’ll see what I mean. Compare the ability to take your machine back if there’s a problem with it to a Genius Bar and have someone help you sort it out in a way that’s friendly and not patronising.

This is the thing that advocates of the spec-sheet method of buying computers, or any product for that matter, don’t understand. What lifts a brand from being a making of generic boxes into a real identity isn’t simply the spec you get for the money, but the overall experience of buying and owning the product.

To give a non-Apple example, consider Dell. What set Dell apart from other PC manufacturers was the build-to-order approach which let you tailor the product to exactly meet your needs. You went to the Dell site, and you got exactly the machine you wanted. It was competitively priced, but it was rarely (if ever) the cheapest option. The experience was simple, straightforward, and gave you what you wanted. In short, a good brand experience.

Unfortunately for Dell, this was a part of the brand experience that was relatively simple for other companies to copy, and it’s lacklustre performance in the market coincides with other companies copying this approach. Now, I can get a totally customised machine from most PC makers – so what’s left for Dell to say is unique about its experience?

People buy Macs because the experience of buying, owning and maintaining a Mac is better than the experience with any other computer maker. It’s the experience that matters, not the specs.

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Dell’s latest laptop borrows from Apple designs

Engadget reviews the Dell XPS 15z, which is supposedly a competitor for the MacBook Pro series.

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The short version: it’s cheaper, not as powerful, but does at least look a bit better than the old chunky XPS series.

When Dell tells you that the XPS 15z has no compromises, that’s not quite the case — it’s a solid choice at this price point, but corners were cut to get here.

(via Dell XPS 15z review — Engadget)