Tag Archives: Augmented reality

Project Glass is go

Posted on April 6, 2012 by Ian Betteridge

I’ve said on many occasions before that while I often find Google’s products underwhelming, I really do admire their ambition. What Project Glass amounts to is the next natural step in creating a cloud of data around the physical world.

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Marketing Week Live goes all iPhone AR crazy

Posted on June 24, 2010 by Ian Betteridge

I’m pretty skeptical about augmented reality applications in general, but there are some occasions when I think they’re actually quite useful. Events, for example, are a particular case where AR makes sense. The location is relatively small, but there’s usually … Continue reading →

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