The phrase “touch screen phone” is synonymous with “iPhone” in some people’s minds. That’s tough on the other phone manufacturers, but indicates the extent to which Apple has managed to dominate the market – if not in sales, at least in marketing.
But the Apple way of making a touchscreen phone, which focuses on the software above everything else, isn’t the only way. With the Arena, LG has concentrated on making a phone which offers excellent audio alongside high-quality pictures and a compact, easy-to-use phone. It’s not fair to compare it to the iPhone – it’s a very different kind of touch-screen.