Tag Archives: Advertising and Marketing

Amazon’s Ad-supported Kindle Price: Too High?

Posted on April 12, 2011 by Ian Betteridge

TUAW on the release of an ad-supported Kindle from Amazon: “Still, the $114 price point seems a little silly; $99 would be a much better psychological buy-in point.” I think that $25 is a fair reflection of the value of … Continue reading →

Posted in Amazon, Publishing | Tagged , , , | 10 Comments

Why market research makes for bad products

Posted on June 18, 2010 by Ian Betteridge

Image by Softly, Softly via Flickr Market research often falls down on one simple flaw: if you ask consumers what features they want before you show them a product, it’s almost never in line with what they end up buying: … Continue reading →

Posted in Apple, iPad, Web/Tech | Tagged , , , , , | 3 Comments