Tag Archives: advertising

Google HUD glasses have no revenue stream? Yeah, right

Posted on February 23, 2012 by Ian Betteridge

Nick Bilton of the NYT on Google to Sell Heads-Up Display Glasses by Year’s End – NYTimes.com: Everyone I spoke with who was familiar with the project repeatedly said that Google was not thinking about potential business models with the … Continue reading →

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Amazon’s Ad-supported Kindle Price: Too High?

Posted on April 12, 2011 by Ian Betteridge

TUAW on the release of an ad-supported Kindle from Amazon: “Still, the $114 price point seems a little silly; $99 would be a much better psychological buy-in point.” I think that $25 is a fair reflection of the value of … Continue reading →

Posted in Amazon, Publishing | Tagged , , , | 10 Comments

Good to see Grey London continue the fine tradition of originality in ads

Posted on January 20, 2010 by Ian Betteridge

Update: In what I’d describe as “a result”, Grey London’s MD has been in touch with Meg – see her blog for details! Advertising. It’s all about creativity, originality, possibly bean bags, yeah? So let’s compare this image, taken by my … Continue reading →

Posted in Publishing | Tagged , , , , , , | 6 Comments

Don’t be evil. Just don’t pay your taxes

Posted on December 20, 2009 by Ian Betteridge

Yes, I know that every company likes to use all means legal to avoid tax. But surely a company which prides itself on not “being evil” shouldn’t also be using all means necessary to ensure it doesn’t pay UK corporation … Continue reading →

Posted in Google, Tech Companies | Tagged , , | 3 Comments

Is YouTube the biggest loss-making machine in history?

Posted on April 16, 2009 by Ian Betteridge

Image via CrunchBase Michael Hickens of Google Watch puts a positive spin on how YouTube is doing: “Google’s YouTube acquisition is looking less and less like a financial boondoggle every day. YouTube is now selling ads against 9% of its … Continue reading →

Posted in Web/Tech | Tagged , , , , | 2 Comments

Some quick thoughts about Google versus the newspapers

Posted on April 5, 2009 by Ian Betteridge

Image via CrunchBase Rupert Murdoch has really put the cat amongst the pigeons with his comments about Google: “Rupert Murdoch threw down the gauntlet to Google Thursday, accusing the search giant of poaching content it doesn’t own and urging media … Continue reading →

Posted in Publishing, Uncategorized | Tagged , , , , , , , | 22 Comments

The Hulu and Boxee fight continues

Posted on April 2, 2009 by Ian Betteridge

Image via CrunchBase The TV producers’ decision to block Boxee from using Hulu content appears pretty shortsighted, but there is method in the madness, as VentureBeat points out: “The truth of the matter is that Hulu’s new encryption efforts make … Continue reading →

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The Microsoft “Lauren” ads are right

Posted on March 30, 2009 by Ian Betteridge

Joe Wilcox is right: The Microsoft “I’m not cool enough for a Mac” campaign has really struck a nerve. The Mac sites are abuzz with rebuttals, cries of foul, and general wailing and gnashing of teeth. The reason for the … Continue reading →

Posted in Apple | Tagged , , | 13 Comments

Quote of the day

Posted on November 23, 2007 by Ian Betteridge

Rory Sutherland: Let’s put sales promotion at the heart of the agency: "The second assumption is just as dangerous: it is the dangerously linear assumption that the best way to build a brand is to set out to build a … Continue reading →

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