Posts tagged as:

advertising

Amazon’s Ad-supported Kindle Price: Too High?

April 12, 2011

TUAW on the release of an ad-supported Kindle from Amazon: “Still, the $114 price point seems a little silly; $99 would be a much better psychological buy-in point.” I think that $25 is a fair reflection of the value of the ads. Remember, these ads are home-screen only, and not in the books. Pundits constantly [...]

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Good to see Grey London continue the fine tradition of originality in ads

January 20, 2010

Update: In what I’d describe as “a result”, Grey London’s MD has been in touch with Meg – see her blog for details! Advertising. It’s all about creativity, originality, possibly bean bags, yeah? So let’s compare this image, taken by my chum Meg Pickard in 2006, to this scene from Grey London‘s new ad for Horlicks: [...]

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Don’t be evil. Just don’t pay your taxes

December 20, 2009

Yes, I know that every company likes to use all means legal to avoid tax. But surely a company which prides itself on not “being evil” shouldn’t also be using all means necessary to ensure it doesn’t pay UK corporation tax? “Google, which has an estimated 90% market share of UK internet searches, last year [...]

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Is YouTube the biggest loss-making machine in history?

April 16, 2009

Image via CrunchBase Michael Hickens of Google Watch puts a positive spin on how YouTube is doing: “Google’s YouTube acquisition is looking less and less like a financial boondoggle every day. YouTube is now selling ads against 9% of its content, versus 6% a year ago (and remember, this is a market in serious recession).” [...]

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Some quick thoughts about Google versus the newspapers

April 5, 2009

Image via CrunchBase Rupert Murdoch has really put the cat amongst the pigeons with his comments about Google: “Rupert Murdoch threw down the gauntlet to Google Thursday, accusing the search giant of poaching content it doesn’t own and urging media outlets to fight back. “Should we be allowing Google to steal all our copyrights?” asked [...]

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The Hulu and Boxee fight continues

April 2, 2009

Image via CrunchBase The TV producers’ decision to block Boxee from using Hulu content appears pretty shortsighted, but there is method in the madness, as VentureBeat points out: “The truth of the matter is that Hulu’s new encryption efforts make dollars and sense for its content parters. Networks like NBC and Fox might have snagged [...]

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The Microsoft “Lauren” ads are right

March 30, 2009

Joe Wilcox is right: The Microsoft “I’m not cool enough for a Mac” campaign has really struck a nerve. The Mac sites are abuzz with rebuttals, cries of foul, and general wailing and gnashing of teeth. The reason for the attention is probably because there’s a grain of truth in what Microsoft is saying. The [...]

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Quote of the day

November 23, 2007

Rory Sutherland: Let’s put sales promotion at the heart of the agency: "The second assumption is just as dangerous: it is the dangerously linear assumption that the best way to build a brand is to set out to build a brand. I really don’t believe this. I think if you set out to build a [...]

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