From the category archives:

Marketing

Owning the subscriber relationship isn’t really about selling the data

April 5, 2011

I think John Gruber is wrong about the motivation for the FT’s desire to retain its subscriber relationship and not hand everything over to Apple: “Not a word of complaint about the 70/30 revenue split. Their complaint is solely about access to customer information, which they profit by selling. And remember: it’s not Apple that [...]

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iPads only selling to the Apple faithful? Only if you count anyone with an iPod as “the faithful”

August 6, 2010

In search of a headline, Marketing Magazine cites a YouGov survey as showing that the iPad is only “reaching out to the converted“: “In the two months since the iPad launched in the UK, YouGov has found that 96% of the 713 iPad owners surveyed owned products such as an iPod, iPhone or Mac.” Why [...]

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Marketing Week Live goes all iPhone AR crazy

June 24, 2010

I’m pretty skeptical about augmented reality applications in general, but there are some occasions when I think they’re actually quite useful. Events, for example, are a particular case where AR makes sense. The location is relatively small, but there’s usually a large amount of information surrounding particular areas within the event – seminars, press releases, [...]

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