Category Archives: Marketing

…and gravy

Posted on May 17, 2013 by Ian Betteridge

John Gruber replies to my gentle spoofing of his post about Larry Page’s statements with a measured and considered piece which highlights his key point: That Page was simply being hypocritical: “What major tech giant has Google not pitted itself … Continue reading →

Posted in Apple, Google, Marketing | 23 Comments

Bradley Horowitz smacks Facebook, makes little sense

Posted on November 29, 2012 by Ian Betteridge

Google+ head honcho Bradley Horowitz, on the different approach that his product has to ads compared to Facebook: “Jamming ads and agendas into user streams is pissing off users and frustrating brands too,” he said. “That’s not the way the … Continue reading →

Posted in Facebook, Google, Marketing | 1 Comment

Owning the subscriber relationship isn’t really about selling the data

Posted on April 5, 2011 by Ian Betteridge

I think John Gruber is wrong about the motivation for the FT’s desire to retain its subscriber relationship and not hand everything over to Apple: “Not a word of complaint about the 70/30 revenue split. Their complaint is solely about … Continue reading →

Posted in advertising, Apple, Marketing | 6 Comments

iPads only selling to the Apple faithful? Only if you count anyone with an iPod as “the faithful”

Posted on August 6, 2010 by Ian Betteridge

In search of a headline, Marketing Magazine cites a YouGov survey as showing that the iPad is only “reaching out to the converted“: “In the two months since the iPad launched in the UK, YouGov has found that 96% of … Continue reading →

Posted in Apple, iPad, Marketing | Tagged , , | Leave a comment

Marketing Week Live goes all iPhone AR crazy

Posted on June 24, 2010 by Ian Betteridge

I’m pretty skeptical about augmented reality applications in general, but there are some occasions when I think they’re actually quite useful. Events, for example, are a particular case where AR makes sense. The location is relatively small, but there’s usually … Continue reading →

Posted in iPhone, Marketing, Mobile, Publishing | Tagged , , , , | 1 Comment