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Apple re-affirms commitment to video apps:
“To extinguish concerns that Apple was ‘giving up’ on pro video apps, their director of marketing for professional video applications Richard Townhill told TVBEurope, ‘I can categorically state, on the record, that is not the case.’ As for the delay, Richard said ‘… we wanted it to work without an IT department to support it.’”
Well that seems to put to bed that one.
Tags: Apple, Applications, Final Cut Pro, Shake
Robert Cringely thinks so:
“So why, then, was Apple quietly shopping around its entire professional application business to prospective buyers at the recently completed National Association of Broadcasters show in Las Vegas? These include Aperture, Final Cut Pro, Logic, and Shake — applications that are hardly also-rans in their segments and none of which are antiquated in the least. Final Cut, of course, absolutely dominates the video editing business. Why would Apple want to give that up?”
John Gruber, on the other hand, thinks Cringely is “off his meds”:
“Even if Apple were to buy Adobe (a big if), and if that acquisition raised anti-trust concerns, Apple would sell the competing Adobe apps, not their own current ones. (And Cringely’s suggestion that Sony might buy Apple’s apps is nutty too — none of these apps have Windows versions, so none would run on Vaios.)”
However, in the same post, John later recants a little:
“UPDATE: So, after fishing around a bit: Selling off the pro apps division? Doubtful, but there are rumors floating around about it. Buying Adobe? Not in the cards. The only reason Apple would sell off the pro apps division would be to keep the company smaller and more focused; buying Adobe would make Apple bigger and less focused.”
For what it’s worth, I can’t see Apple selling the pro apps, mainly because a lot of the technology in the pro apps feeds into the consumer stuff like GarageBand, iPhoto, and so on - and these have proven to be far more strategically important to Apple than its hold on the professional market. Selling the apps, and presumably the teams who make them, would mean losing access to some very talented people whose technology has added much to the Mac.