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The Plus in Google Plus isn’t quite this Plus

John Gruber in “The Plus in Google Plus”:

The conventional wisdom about Google is that they’re selling our privacy to advertisers. That’s no longer a fringe opinion — it’s the consensus. They’re breeding resentment.

The ironic thing is that they're not actually doing this. Google never, ever, gives your data to advertisers – it's way too valuable for that. What it does is give access to audiences, which is a very different thing.

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