John Gruber, on “Ad Age on Apple and Amazon”:
Interesting take on Apple’s advertising initiatives, but it seems like the ad industry just doesn’t get it that Apple cares more about its customers — their experience, their privacy — than the advertisers. I also detect a sense of entitlement — not just that they want this personal information, but that they think they should have it.
Speaking as someone who's been within the ad world, it's not so much that they think they're entitled to it. It's simple that they don't understand why Apple won't give them access to this data at any price.