google_london

The best of Google

It’s easy to forget.

I’ve spent much of the day at one of Google’s UK offices, being trained in how to make YouTube channels work better, something that’s of great interest to my employer. Whenever I visit the offices, tucked round the corner from the windy, desolate obelisk that is Centrepoint, I’m reminded of what makes Google awesome: the people.

I’ve never met a Googler that I didn’t like. I’m sure there are some, but in many years of dealing with them I’ve just not met one that wasn’t clever, engaged, interested in what you had to say and most of all fun. That makes it sound like there’s some kind of clone factory churning them out, but it’s true: The Googlers I’ve worked with have been, to a person, great.

That’s one of the things that I think about when someone says to me that Google is evil. It’s not, at all, simply because the kind of people who I’ve met who work there have mostly been anything but evil. They’ve also been incredibly switched on to the compromises that you have to make in running a service which lives or dies by the results of advertising, and that depends on harvesting as much of the world’s data as possible.

The issue I have with Google is simply fear: not that the current crop of Googlers might do bad things with all the power we’re handing over to them, but that in the future some other Googlers will. If there’s one thing history proves, it’s that the more you centralise power, the more likely that power is to be misused in the future.

Meanwhile, though, I’ll just carry on enjoying the products. I’ll keep on being able to find pretty-much anything published in the last 20 years online with just a few keystrokes. That’s the kind of thing which, as a graduate student, I would have died for.

Picture by  Kasya Shahovskaya