Sikka praises Ahrendts for “reimagining the Burberry store experience.” When she showed him around the “massive” Regent Street store last year, he was particularly impressed at the store's use of RFID technology. “Every piece has a tag in it. You walk to a mirror and a video comes up of a model wearing the coat that is in your hand! You can actually see it! And when you walk into the fitting rooms …”
As he gushes for a few minutes, I realize that Ahrendts has transformed Vishal Sikka–an übergeek whose Stanford computer science PhD thesis was entitled “Integrating Specialized Procedures Into Proof Systems”–into a Burberry brand ambassador too.
Sounds like a great fit for Apple.