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How not to do a review

The Verge reviews the new Nexus 7:

So when Google announced the new, $229 Nexus 7, I immediately leapt to the pre-order page. This would solve all my problems! It has a fantastic display, a great processor, all the books and magazines and movies I want, and it’s so small and light it’ll go everywhere with me. Right?

Then I looked over at the Nexus 7 I bought last year, which I loved to pieces. But it’s sat dormant for six months. The battery’s dead, maybe permanently. I scratched the screen pretty good, too. But a year is a long time, and maybe this would be the one. I had to find out.

Someone who runs out on day one and buys a product is highly unlike to admit on day three that they’ve bought a lemon, no matter what faults they find. That’s just human nature, and it’s one of the reasons why, when doing reviews, you get short-term loaners from the company rather than buying your own.

Comments on this entry are closed.

  • http://www.jkontherun.com KevinCTofel

    Exactly. This is why I’ll do a “first impressions” post on day one but not a review for at least 4-7 days after getting a product.

  • ordinal

    Written by an idiot, signifying nothing.

  • http://www.macgasm.net Joshua Schnell

    This is why I prefer reading the posts that review things 4-5 months down the road. I wrote a iPad mini review 2-3 months after launch and I called the screen crap. I took heat for it. Honestly believed it at the time. Fast forward another 3-4 month and I would now say it’s not that big of a deal.

    I never would have never arrived at those thoughts in a couple days or even a week.

    Same thing happened with the iPhone 5. I told everyone the camera was great out of the gate, but then 3-4 months later I was going through photos of my daughter (idiotically relying on my phone as a primary camera during that period), and realized a good 3/4 of them were out of focus and useless once I printed them.

    Frankly, I don’t even bother reading reviews until a month or two after a product is released these days.