(Before reading this post, read John Gruber’s post here)
Steve Jobs, on stage in 1997:
“We have to let go of this notion that for Apple to win, Microsoft has to lose,” Jobs said. “We have to embrace the notion that for Apple to win, Apple has to do a really good job. If others are going to help us, that’s great. Because we need all the help we can get. […] The era of setting this up as a competition between Apple and Microsoft is over.”
Apple fans seem to eat this kumbaya stuff up, to really believe it. But Apple is the company that built iPhone after Windows Mobile, iCloud after Google Docs, and soon a subscription music service after Spotify. iCloud mail? Webmail but better. Think about even iTunes: music software wasn’t something new; it was something better. Way, way, way better, but still.
Consider music sales. Apple iTunes Store entered a market where eMusic and others had been around for years. That wasn’t something great that didn’t already exist. It was a better version of something that already existed. Apple is a hyper-competitive company, and they repeatedly enter markets that already exist and crush competitors. Nothing wrong with that. That’s how capitalism is supposed to work, and Apple’s successes are admirable. But there’s nothing stupid about seeing Apple being pitted “versus” other companies. They want everything; their ambition is boundless.