To make up for the disappointing sales of Windows 8 devices, Acer is looking elsewhere. And right now, it’s finding that Chrome has been surprisingly successful. Acer released Chrome notebooks for $199 in November, and Chrome now accounts for between 5 percent and 10 percent of Acer’s U.S. sales. It’s been so successful that Acer may roll it out to other developed markets.
Add this to the data point revealed by a Dixons/PC World employee a while ago which claimed that where they sell them, Chromebooks have made up around 10% of their laptop sales, and you begin to a see a picture that should be worrying to Microsoft. Chromebooks are essentially eating the low-end of what was the netbook market: Small, cheap, light computers with limited functionality.
But unlike Windows-based netbooks, Chromebooks are much more secure, and they have the power of web apps. And unlike netbooks, they actually run web apps really well.
With tablets – by which I mean the iPad, of course – eating the higher end of the netbook market and Chromebooks taking the lower ground, Microsoft really should have reason to worry. Windows 8 doesn’t seem like the answer, and if Windows 8 fails to gain momentum, it would be a massive blow to Microsoft. When even Windows a stalwart like HP is starting to make Chromebooks, things don’t look so good in Redmond.