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Google’s iOS app strategy

If you think that it’s in Google’s interests to create better apps on Android than iOS, two recent releases should absolve you of that notion.

First, there’s the latest release of Gmail, an app that’s so good even Android sites are wishing it was available on their platform.

Then there is YouTube, which improves so much over the previous (Apple-created) app that I wish Apple had dropped its own version sooner.

So what’s going on? Why would Android’s creator make better apps for the platform it competes with than for its own?

There’s two reasons. First, as I wrote in my most recent posting on Macgasm, the role of Android isn’t to defeat iOS, but to ensure that Apple does not dominate mobile in a way which meant it could lock Google search out. Second, there’s the issue of revenue. Although Google doesn’t break out how much it makes from ads served to iOS devices, given that iOS drives far more web traffic than Android it’s safe to assume Google serves more web ads to it. And that makes iOS a more profitable platform for Google than Android is.

Given this, why would Google want to damage a platform it makes more money per user from, in favour of a platform it makes less money per user from? Google is driven by data, and the data says that providing services to iOS users makes it money.

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