One product or fifty?

One on One: Jim Wicks, Design Chief at Motorola Mobility – bits.blogs.nytimes.com:

If another company is only making two products and four products, and they’re putting all their resources into that, and you’re making 50, you can imagine the challenges you have. Do you feel like you have the best talent, the best testing, when you’re doing 50 products that cover smartphones, tablets and accessories, which are all in their own right highly complex products

I wonder which “other company” he could be referring to?