In common with everyone else, I spent Wednesday night attempting to DDoS Apple’s servers by hammering them with update requests for all my iOS devices, plus all the applications, plus the odd Mac system update too. iOS 6 is, by and large, brilliant. I love shared Photo Streams. iMessage finally works how I expected it would. Panoramas are great.
But there’s one little problem: Maps. In short, it’s the most half-cooked piece of software that Apple has released in my memory, which goes back far longer than I’d care to admit. Worse than Ping? I think so: Ping was, after all, easy to ignore. Maps, on the other hand, is one of the core features of any mobile phone, and Apple has completely fluffed it.
Putting it bluntly, the maps on iOS are now so second rate that they’re a key advantage for Android, and one that I would expect Google to exploit as ruthlessly as possible. If you live in a major US city, I’m sure Apple’s maps are OK. You now get turn-by-turn navigation, which is great, and while Flyover looks like a novelty at first, it’s actually a pretty smart way of orienting yourself.
Outside the US, though, things are a little different. In London, the satellite images are decent enough, but weirdly the names of places are often slightly archaic. Step outside the M25, and the satellite images become blurry, pixellated, useless nonsense. The place names get worse (calling Daventry “Leamington” won’t win many friends in the Midlands). Businesses placed on the map seem to have been drawn from out of date data, in some cases fifteen years out of date.
Weirdly, it even incorporates trap streets that Google got rid of years ago. Search for Woodland Way in Canterbury. See Newark Street at the end? Doesn’t exist. If the satellite images were any good, you could see it going through two houses.
iOS Maps looks like what it is: something cobbled together fast from multiple sources of variable quality. And the problem is that for a core part of a mobile operating system, that’s nowhere near good enough.