≡ Menu

Is Andy Rubin playing a clever bluffing game, or is he stupid? My bet’s on the former

Andy Rubin of Google on the issues facing Android tablets:

Of course, one of Android’s biggest challenges in the tablet market is the lack of high-quality apps designed for the larger screen, but Rubin was somewhat dismissive of those concerns. “Android’s unique in that it’s a single platform that spans device types,” including tablets and TVs, Rubin told me. “Fundamentally you shouldn’t have to have a third-party developer build his app twice.” Pushed about the different interface requirements for tablet apps versus phone apps, Rubin admitted that “there has to be an education process and developers have to do the work” of making their apps tablet-aware on Android. “They’re already doing that work for other platforms.

I’m not sure if Rubin is bluffing, and just trying to gloss over one of the biggest weaknesses in the Android tablet eco-system (the lack of proper tablet-dedicated apps), or he’s simply blind to the problem. I suspect that it has to be the former, because to assume the latter would mean Rubin is dumb, and that’s something I’m pretty sure he’s not.

Of course, the other problem Android faces related to tablet apps is that even when a developer puts the effort into creating a tablet-optimised interface, there’s a plethora of size screens to deal with, and what works well on a 10.1 inch screen won’t work on an 8.9in. And, as long as Android vendors like Samsung keep adopting the “throw enough stuff at the wall and see what sticks” approach to creating hardware, developers are going to have a nasty moving target for their interface designs.

(via Google to ‘double down’ on Android tablets in 2012, says Andy Rubin | The Verge)

Comments on this entry are closed.