Google HUD glasses have no revenue stream? Yeah, right

Nick Bilton of the NYT on Google to Sell Heads-Up Display Glasses by Year’s End – NYTimes.com:

Everyone I spoke with who was familiar with the project repeatedly said that Google was not thinking about potential business models with the new glasses. Instead, they said, Google sees the project as an experiment that anyone will be able to join. If consumers take to the glasses when they are released later this year, then Google will explore possible revenue streams.

If they’re not thinking of the revenue streams, they must be extremely dense. This is the advertising industry’s wet dream: a billboard on every building, an offer from every restaurant you walk past – all direct into your eyes. This is the ultimate advertising channel, and advertisers will pay massive amounts of money to get right into it.