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For developers, Android users aren’t the same as iPhone users

John Gruber on the difference between Android users and iOS users:

The truth is, the average Android user is not the same as an average iPhone user. iPhone users surf the web more, they’re more willing to buy software, they’re more willing to install and use apps. Some of these stats aren’t even close. What I see as the fundamental flaw in the Church of Market Share doctrine is the assumption that users are users. That one platform with, say, 40 percent market share, must be in a stronger position than another platform with, say, 20 percent market share, simply and inherently on the basis that a larger number of users is better, period. What Apple has shown with the Mac, and now with the iPhone and iPad, is that all users are not equivalent.

John’s completely right. To give you a historical example that I’m very familiar with, consider the Mac market back when I first started as a journalist in 1995. Then, Apple was floating along with perhaps 3% of the overall computer market – and yet, in the UK alone, the eco-system surrounding the Mac was large enough to support three (and occasionally four) big, thick magazines with plenty of advertising.

Back then, Mac users were not the same as Windows users: they spent more, and bought more peripherals and software. Big companies spent a lot of money on ads chasing their money. Even Microsoft earned more per-user from its Mac customers than its Windows ones.

The problem back then was that Apple itself wasn’t in a healthy state, but the wider market was huge and profitable for the third parties that made software and hardware.

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