Everything looks obvious in hindsight

Jim Dalrymple:

Technology companies these days are scared to death to make a product that varies too far from Apple does because they fear being left behind. Some companies even go so far as to say that Apple’s inventions were inevitable — if that’s the case why weren’t they done before?

Indeed. Everything looks obvious in hindsight. And it’s fear that makes companies copy, rather than laziness or stupidity. It’s not that companies like Samsung are bad (I love Samsung TVs, for example), it’s simply that when you’re playing catch-up, sometimes the best first step simply to stay in the game is to copy what other people are doing, and rely on customers who want options. In the long run, it will hurt you: but when a company launches a product that creates or redefines an entire category, it’s better to stay in the game with a me-too product in the short term.

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