≡ Menu

How Apple could fix Final Cut Pro X, in 187 words

Write a letter.

“Dear Final Cut Pro customers,

As you know, we’ve just released Final Cut Pro X. We’re really proud of it. It represents the future of what’s become the most important piece of software for professional video. There are features in it — like the magnetic timeline — that we think you’ll love, and that will help you work faster open up new creative possibilities.

However, in rebuilding Final Cut Pro as a 64-bit application from the ground up, we’ve had some tough decisions to make. That means some of the features you’ve grown to love aren’t there yet.

Final Cut Pro X is the future of video editing, and we recommend you upgrade to it as soon as possible. But if the feature you need isn’t there, we’d like you to know that we’re working hard to add in the key tools our professional customers know and love, and meanwhile we’re going to continue selling and supporting Final Cut Pro 7 until at least the end of 2012.

Best wishes,

Apple.”

See? That’s really not so hard, is it?

Enhanced by Zemanta

Comments on this entry are closed.

  • http://twitter.com/alexdesoto Alex de Soto

    How Apple could fix Final Cut Pro X, in 3 words: “We are sorry.”

  • http://twitter.com/charlesarthur Charles Arthur

    In 4 words: “Sorry. Will fix later.”

  • http://twitter.com/allpointsnorth Chris Brennan

    We’ll fix it when you stop buying it. Cheers, Steve. 

  • http://profiles.google.com/rorycberger Rory Berger

    “help you work faster open up new…” I think you forgot a word there. Make it 188.

  • http://profiles.google.com/rorycberger Rory Berger

    “help you work faster open up new…” I think you forgot a word there. Make it 188.

  • http://profiles.google.com/rorycberger Rory Berger

    “help you work faster open up new…” I think you forgot a word there. Make it 188.

  • Anonymous

    They should make a video like BP did.

  • http://twitter.com/donmcallister Don McAllister

    Haven’t they already said all that except for “and meanwhile we’re going to continue selling and supporting Final Cut Pro 7 until at least the end of 2012. Best wishes, Apple.”?

  • http://www.digitalcents.net dagamer34

    And thats the difference between a company that both innovates AND cares about it’s existing users.

  • Anonymous

    “We’ll fix it in post.” - 

  • http://www.facebook.com/cheerfulstoic Brian Underwood

    They should include FCP7 as part of buying FCPX, rather than selling them separately.  They’ll get more feedback to make FCPX better if people aren’t still hanging around on FCP7

  • Stephen Silver

    Close but not quite.  Apple obviously thinks some crucial post production features are obsolete, and does not plan to develop them.  Actually that’s not quite true.  Apple views those features as unimportant to FCPX’s intended audience:  The hundreds of thousands of DSLR photographers out there that are going to want to start building video into their offered services.  

    What Apple needs to do is just come out and say this.  “We view that the Pro Video Market, much like the Enterprise market, is not something we should focus on as the company heads in a new direction”.   Right now they are jerking us around with their claims that they are still committed to Pro Video.  There is no way that that could be true with the product that they released and the way that they released it, in addition to the deprecated state they have left XSAN in with the discontinuation of XSERVES.  

    This Video Editor see’s the writing on the wall, and unfortunately understands that he has to find a solution elsewhere.  

  • http://www.facebook.com/people/Chris-Wright/1447491326 Chris Wright

    How about a freaking source monitor? Are they going to fix FCP-X by making it not FCP-X. FCPX looks like iMovie. No keyboard commands. Horrible media management. No multiuser support? No thank you. 

    It has flaws that are critical in the basis of it’s design. Patches won’t fix it.

  • http://www.facebook.com/people/Chris-Wright/1447491326 Chris Wright

    How about a freaking source monitor? Are they going to fix FCP-X by making it not FCP-X. FCPX looks like iMovie. No keyboard commands. Horrible media management. No multiuser support? No thank you. 

    It has flaws that are critical in the basis of it’s design. Patches won’t fix it.

  • Brian Gillespie

    I will be happy a year from now when this is all over and we will all be able to laugh at how so may “professionals” panicked, whined and cried publicly. 

  • Brian Gillespie

    I will be happy a year from now when this is all over and we will all be able to laugh at how so may “professionals” panicked, whined and cried publicly. 

  • http://twitter.com/angusbooker Angus

    Unlike editing a video, software takes time… a looooong time. So stop panicing.. This is not an upgrade. Its a ground up development of a completely new platform that will be poised to take advantage of the future.

    FCP7 still works and no one is stopping you using it… In fact up until a week ago, everyone was just going on their merry away.

    They have released the first version of FCP X and its feature incomplete for 10% of the users.. They have committed to continue building the product out. While disappointing for you, its a sound strategy. Let them test it on muppets like me (consumer wannabe), I’ll iron out the bugs and in a year you’ll get all your features back (and some).

    Gosh you somehow think Apple owes you a living.. 

  • http://twitter.com/angusbooker Angus

    Unlike editing a video, software takes time… a looooong time. So stop panicing.. This is not an upgrade. Its a ground up development of a completely new platform that will be poised to take advantage of the future.

    FCP7 still works and no one is stopping you using it… In fact up until a week ago, everyone was just going on their merry away.

    They have released the first version of FCP X and its feature incomplete for 10% of the users.. They have committed to continue building the product out. While disappointing for you, its a sound strategy. Let them test it on muppets like me (consumer wannabe), I’ll iron out the bugs and in a year you’ll get all your features back (and some).

    Gosh you somehow think Apple owes you a living.. 

  • http://www.swift2.blogspot.com Swift2

    I second Mr. Gillespie.

  • Anonymous

    Dear Apple,we are shocked, shocked, that you haven’t got copy and paste in your new iPhone. No removable battery, still? Surely all professionals know that a removable battery is vital as a feature for the professional market in smartphones… 
    We believe you don’t have a plan, as it isn’t like you to incrementally add features over time, and improve the rough edges of an upgraded product. 
    We just can’t wait. Seriously. We’ve actually forgotten how to use our current iPhone. We don’t want to use it. We’ve seen the new iPhone. Please apologise to us, for improving the product, with a completely new version, and the intention of adding more to it as and when you can. 
    We simply don’t believe you until Jobs himself on bended knee says that this was a worse mistake than MobileMe. Product Managers Schmanagers – we don’t want to hear via Pogue. How can we trust you when you say you on record that you intend to restore certain specific features as a top priority?

  • http://twitter.com/johnyoung johnyoung

    I will be happy if it is fixed in a year, and it will be due to all of the whining and complaining.

  • http://twitter.com/johnyoung johnyoung

    An alternate perspective:  Up until a week ago, I was upset with a lot of the bugs, shortcomings etc. in FCP7 and had been waiting for years for a significant upgrade.  Then FCPX was released siginifying another year or two of waiting and a possible change of focus for Apple.  Also, didn’t Adobe already do a rewite of Premiere Pro to bring it to 64bit?  

  • Anonymous

    “We’ll fix it in shipping”

    (They already have the solution in the warehouse)

  • Anonymous

    Apple doesn’t have to say any of this. It is completely obvious already.

    You can still download QuickTime 7 from Apple after more than 2 years of QuickTime X. You can still download the “old” iMovie.

    Of course they will add new features to X. Of course there will be a different point at which adoption makes sense for each user.

    Underneath all of this, the real complaint is editors don’t want editing to be made simpler and more approachable because they think it devalues their skills. (It does not, because we make more video faster than we make more editors.) But you can’t complain about Final Cut getting more democratized. That was always its main feature.

  • http://twitter.com/thepeatgroup Brian Peat

    “No keyboard commands.”

    except for, you know, the ones that are in there…oh and the keyboard command editor. Other than those, there aren’t any.

  • http://twitter.com/thepeatgroup Brian Peat

    the issue really, isn’t FCPX’s shortcomings…it’s the fact that starting last Tuesday, you can no longer BUY FCP7. So you can’t really compare that to Quicktime 7. If Apple had left FCP7 up for sale, you’d probably hear about half the complaining you hear. What do pros needing to add workstations soon do about new FCP7 seats? Looks like their only options are to pirate it or switch to AVID or Premier Pro.

  • Anonymous

    I’m sad, I feel betrayed and will never commit to Apple in the same way. I can’t believe Steve Jobs allowed this to happen. Due to a new contract that just came in 5 days ago, this week I was going to add 2 additional FCP7 seats in our company. I just bought 2 brand spanking new Macs Pro systems, but decided to wait until the release of FCPX to maybe just buy it instead of FCP7 (depending on how fast my guys could learn it). I downloaded FCPX as soon as it became available and it was simply unusable. One of my editors said we already have iMovie… I asked for a refund yesterday. Adding to this (due to an overloaded Visa) was a little financial hiccup which delayed our funds for the purchase of FCP7 till Thursday. Know I can’t even buy FCP7. Is this just a bad dream? WTF is going on?

  • http://twitter.com/fryguy451 Fryguy

    They could have simply left the ‘Pro’ out of the name of the product and avoided all of this.

  • http://www.jphotog.com Hrunga Zmuda

    The BIG mistake Apple made was to discontinue FCP 7 last Tuesday. I could live without buying FCP Server, but a transition period was critical if they continue to want to have video professionals. 

    Jobs thought he was being contrite with Mobile.me? Man, the next keynote he’s going to be eating crow.

  • Anonymous

    Ya, no. Saying “we are sorry” when you really didn’t do anything wrong is the absolute worst thing a company can do. It gives so much legitimacy to complaints no matter how trivial or petty.

  • http://wideeyed.myopenid.com/ Pfff

    Yes, except FCS3 should still be available for purchase until FCP X is a realistic proposition for them. It just reeks of a corporation not in touch with it’s customers.

    Reminds me of when Quark decided not to add features in effect waving the white flag to InDesign. Not the same situation but just the nonchalant disregard for existing user base.

  • http://wideeyed.myopenid.com/ Pfff

    [Insert Deity] save us if everything Apple does gets turned into an iPhone toy. Lock down on iPhone was okay because after all it’s a phone and we can’t have it crashing mid-call etc etc. So now 10.7 and Mac Application store and FCS are getting the exclude via lock-down or as jobs calls it the “focus” treatment.

  • http://wideeyed.myopenid.com/ Pfff

    That’s true. Apple did to film/video what Adobe and Apple did to DTP decades before, democratised it to use the current catch phrase. Remember when InDesign was a dog no self respecting designer would use at work, it was all Quark. Well Adobe (back in the day when they made smart decisions) rewrote InDesign a few times before it even competed with Quark, then they wiped the floor with Quark.

    But you can’t buy FCP7 today. Search the store and the only item that comes up is the FCP keyboard (still for sale!). That is not smart, Apple. 

  • http://wideeyed.myopenid.com/ Pfff

    A ‘difference’ is customarily between two things or states or ideas.

  • http://wideeyed.myopenid.com/ Pfff

    And get Steven Fry to do an apologist’s hand wringing exercise (like his disgusting BP spill ‘doco’ exercise). We know he’s an Apple fan from way back in the day and would bend over backwards for Steve in a flash.

  • http://www.facebook.com/people/Peter-Barrett/553618982 Peter Barrett

    No one is complaining about the UI, or about throwing the edit space open to others – as you say, that’s what FCP did when I bought it in 2000. It can’t deliver the outputs I need, and I get paid for things I deliver, not the joy of my cutting experience. And I like to work with supported tools and know that my investment in workflow development is going to be relevant, and that whatever future tools I use will open my projects as they come in for reversioning, which is an important part of our business. 

    You might be able to download QT7, but no one can sell you FCP Studio. QT Pro might have been moderately useful for some tasks, and QT X is a lame duck. Now imagine if QT7 wasn’t available, or better, imagine Rosetta had never been written and your new Intel Mac couldn’t run anything you’d just bought… so you had to keep the G4 running in the corner, even though its ports had died and the only way to get a document out was to print it and retype it. That’s where we are with this.

  • Pingback: Final Cut Pro X に対する風当たり « maclalala2

  • Anonymous

    Just out of curiosity, who are these professional video editors who rely on these features in FCP 7 to do their daily job, and are in the market for a new copy of FCP 7?

    Again, everyone is acting like their copies of FCP 7 suddenly stopped working. And who would buy FCP 7 now, with the this writing on the wall? If FCP X doesn’t have features you need, there’s no need to rush out and buy the new version. If you’re new to the game, FCP X does just about everything you need and is what you’d want to invest your time learning anyway.

    And for the rare occasion that you do need a new copy of FCP 7 (say you hire an additional person to work on an in-progress project), you can still buy the old version on Amazon.

  • Anonymous

    ” I demand that FCP be able to crash!”

  • Anonymous

    Available for immediate shipping at Amazon.

  • http://www.technovia.co.uk Ian Betteridge

    Basically, if you run a shop with a Final Cut workflow and want to add an extra workstation (for, say, an additional team member) you’re now out of luck. You can’t legally buy an additional copy. Those copies up on Amazon etc are going to be running out soon (Apple has withdrawn copies from sale from any official dealer). 

  • http://www.technovia.co.uk Ian Betteridge

    “Underneath all of this, the real complaint is editors don’t want editing to be made simpler..”

    I’m sorry, “JohnDoey”, but that’s a complete supposition on your part. I’ve never met an editor who wouldn’t happily see their tools get easier to use. The skill in video editing doesn’t come from learning difficult tools, but from understanding how shots work together. 

    By the way, why are you hiding behind anonymity? Don’t you have the courage to add your own name to a trolling post like this one?

  • http://www.technovia.co.uk Ian Betteridge

    If you think that FCPX has somehow magically acquired crash-proofness, then you’re very much mistaken :)

  • http://www.technovia.co.uk Ian Betteridge

    “Apple obviously thinks some crucial post production features are obsolete, and does not plan to develop them.”

    I’m interested to know why you think this is “obvious” Stephen. One thing that 16 years of writing about Apple has taught me is that very little they do is because of the “obvious” reasons. 

  • Anonymous

    Sure, they’ll run out eventually, but just exactly how often does that scenario (which I actually mentioned specifically in my own comment) actually happen? And amazon is not the only place you can still buy copies, just the most obvious.

    Put another way, if you’re actually interested in solving this extremely rare problem, there are plenty of solutions (even, heaven forfend, installing it on another workstation without a license). But it seems like most people are more interested in throwing a temper tantrum, and well then there’s not much to be done.

  • Anonymous

    I don’t know how you got the impression I thought that, but Pfff seems to fear that one day it might not.

  • http://twitter.com/paulpiercejr Paul Pierce Jr.

    I am curious why all these amateur editors come out and spew facts about a program they do not understand. Everyone wants to say that this is not an upgrade, sure that is what Apple said, but when you release a program by the same company with the same name I’d have to say by definition, that is an upgrade.

    To say “its feature incomplete for 10% of the users” and “let them test it on muppets like you (consumer wannabe)” is utterly ridiculous. First of all it is feature incomplete in general because most of the basic functions needed to use this program to make a living with something other than a DSLR and web output are gone. And to say that we should allow the “consumer wannabe iron out the bugs” which they do not understand are missing is crazy. Thats like letting a 10 year old kid give advice to a NASCAR team about how to make a car go faster and stop blowing the engine.

    My last point on this topic is that if Apple does not fix this for the pro’s they will quickly find that consumers are not willing to pay $300 for an editing application that they still don’t use all the features and can’t figure out because it is still complicated. It will be the end of FCP and Adobe will gladly take their business. I predict that FCPx will not be used in Hollywood and they will see their market share in that market go from 20% to 0% in 2 years and it will hurt their bottom line.

  • Anonymous

    Until there’s a solution from Apple, there’s Amazon.

    http://www.amazon.com/exec/obidos/ASIN/B002J1UJ4A

  • http://www.facebook.com/profile.php?id=546298082 Gazarificus Waldinger

    Watch what this editor thought about FCPX
    http://www.vimeo.com/25713743

  • Anonymous

    “…its a sound strategy. Let them test it on muppets like me (consumer wannabe), I’ll iron out the bugs and in a year you’ll get all your features back (and some).”

    I’ve got one thing to say to that…

    You can NOT test a professional product on consumers. They don’t use the same tools, they don’t use the same workflows, they don’t use the same associated hardware, they don’t hammer everything out of the software that is feasibly possible.

    Pros don’t care if the fancy one-button canned dissolves work or not. They care about flexibility, support and extensibility. 

    FCPX should not have been released as is. Software that is missing features isn’t even Beta-ready. Beta is feature complete with bugs. All Apple did by releasing FCPX with bits missing, is piss off an entire user base. And if they think that’s ok because they’re going to sell to lots of consumers in their place, they’re idiots – because consumers don’t buy racks and racks of Apple’s most expensive hardware.

    But neither will pros now, with this kind of dreadful product and PR management.

  • Fred Ochsenhirt

    Not from Amazon.  From three janky Marketplace sellers.  Apple pulled it from all authorized dealers, so stop responding to everyone with a claim that they can still buy the old version.

  • Anonymous

    You are correct. I take back the exactly two comments I made on the subject, thought that doesn’t negate the fact that there are solutions to the problem available.

  • Pingback: InfoDump » Blog Archive » Finalne odcinanie profesjonalistów

  • Pingback: 29 | June | 2011 | lifestream.EINS78.com

  • Pingback: Lo que Apple tiene que hacer para solucionar la que se ha montado con Final Cut Pro X

  • Anonymous

    avid is waiting !!!!!!!