Daily Archives: April 5, 2011

Owning the subscriber relationship isn’t really about selling the data

Posted on April 5, 2011 by Ian Betteridge

I think John Gruber is wrong about the motivation for the FT’s desire to retain its subscriber relationship and not hand everything over to Apple: “Not a word of complaint about the 70/30 revenue split. Their complaint is solely about … Continue reading →

Posted in advertising, Apple, Marketing | 6 Comments