The Sage Gruber’s contortions to position Apple’s subscription pricing scam as “good for consumers” are getting so wild that he’ll be a high-level yoga master before you know it:
“Why not allow developers and publishers to set their own prices for in-app subscriptions? One reason: Apple wants its customers to get the best price — and, to know that they’re getting the best price whenever they buy a subscription through an app. It’s a confidence in the brand thing: with Apple’s rules, users know they’re getting the best price, they know they’ll be able to unsubscribe easily, and they know their privacy is protected… So the same-price rule is good for the user, and good for Apple”
John’s being obtuse here. How would a publisher offering a lower price than that offered through Apple’s store be bad for customers? It wouldn’t – it would be bad for Apple. Customers could choose to vote with their wallets – take the lower price on offer elsewhere, or take the convenience and privacy advantages of using in-app purchasing.
By the same logic, any large retailer could use its position in the market to force suppliers not to allow anyone to undercut it, and claim that it was simply ensuring “its customers got the best price”. I’m sure Wal-Mart would love its customers to “know that they’re getting the best price” by contractually obliging people not to sell their products for less elsewhere. Nothing to do with hobbling the competition, oh no sir.
As I’ve said before, Apple’s subscription offering is a mess. It offers publishers little value compared to what developers get, and it’s not good for consumers because it effectively stifles competition. No amount of juggling semantics by talking about “Apple’s customers” – like they own them – will change that.