“But if someone searches for and downloads The New York Times app — after the Times has spent more than a century building up its brand, as the cost of billions of dollars — can it really be said that Apple has “brought” that subscriber to the app, and that they deserve 30 percent of the revenue the app generates, forever?”
To which the obvious and correct answer is: No, they don’t deserve it. Apple’s argument that it “brings” customers is hogwash. It’s like Mozilla claiming that Amazon ought to give it a percentage of my spend there as it “brings” me, just because I’m using Firefox.
It’s a good article, well worth an in-depth read.