“We have a fair and open approach for customers whereby we offer digital access to FT journalism for one price and enable access across multiple platforms for no additional fee. It is necessary to have a direct relationship with the customer to enable this to happen. The iPad and iPhone are two of those channels, but it is a market that is developing quickly and new devices are coming to the market at an increasing rate.”
The same is true of The Economist. I pay them a simple fee, for which I get the print magazine, access to the web site and its huge archives, the audio version of the magazine as a podcast, and the magazine on iPad.
Because they don’t get access to information about who is buying via Apple’s in-app purchasing, they simply can’t offer the same deal through Apple’s system – which, in theory, means they can’t offer The Economist via iPad.
So what they will probably end up doing is offering a separate iPad-only subscription, which I won’t get as part of my package. And that’s a victory for customers how?