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Why Andy Ihnatko is my favourite tech writer

Because he writes stuff as good as this:

“As for Google? Well, the death of Wave doesn’t matter to Google. They still have their ad business, and their search, and their maps, and their mail, and their mobile OS, and a hundred other projects going on at once.

Is that their problem? Has Google become a bunch of technology spammers? Is their strategy to simply flood the world with as many ideas as possible in the hopes that one or two percent of them will become hits without any further work?

At one end of the Innovation Spectrum, there are the companies that make little novelty lights and fans that plug into your USB port. At the other end are the truly important companies that are willing to eat it for years because they’re certain of two things: that the technology they’ve developed will inevitably redefine its product category or even define a brand new one, and that neither of those things can happen unless a large company is persistent, vocal, and consistent.

It’s a sloppily-defined spectrum and there’s no numerical grading. But with Wednesday’s announcement, I think Google nudged itself closer to the novelty-fan group.”

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