Michael Gartenberg is right on the money is his latest Entelligence column:
“The problem is the TV is not just another connected screen — the TV is the largest screen in the home, and its optimized for passive viewing of content as a shared experience. Research has shown time and time again that consumers dont want the whole internet on their TVs. Consumers simply dont want Gmail or Twitter or the “whole” web on the TV. Theres a fundamental difference between what Google is offering and what consumers want — and, importantly, what they’re willing pay for.”
I actually wonder whether Google ever tests this stuff with customers who aren’t white, single geek boys – because that’s the only market that wants “the web on TV”.