RedLaser, the barcode and price comparison app that sat at the top of the best-seller list for a while, has been bought by eBay and is now free. What’s more, eBay is going to integrate the technology into its other apps:
“eBay plans to integrate RedLaser’s barcode-scanning technology into its leading iPhone applications, including its eBay Marketplace, eBay Selling, StubHub and Shopping.com applications, providing more than 10 million users with access to product information for fast and easy selling and comparison shopping. The technology is designed to help consumers find great deals online for virtually any product with a barcode, and for eBay sellers to quickly create listings by accessing pricing trends and product details for millions of items in eBay’s catalog. “
Smart move from eBay. Not only is RedLaser itself a really nice app, the technology behind it will be a good match for eBay’s core business.