John Gruber has an excellent post up on Apple’s apparent-restriction of cross-platform development tools on the iPhone. I largely agree with him – from Apple’s perspective this makes perfect sense, although it puts a massive spanner in the works for magazine publisers, who love Flash like a brother.
But there’s one point that I disagree with John on, and it’s this:
“I don’t think Apple even dreams of a Windows-like share of the mobile market. Microsoft’s mantra was and remains ‘Windows everywhere’. Apple doesn’t want everywhere, they just want everywhere good.”
I think this is wrong: I’m certain that Apple would love, and intends to get, a massive market share for the iPhone.
Why? Because it has already tasted the fruits of massive, dominant market share with the iPod – and it’s seen exactly how much that can do for a company’s fortunes.
Why wouldn’t it want to repeat the trick with the iPhone? The phone, after all, is as ubiquitous as personal music players. And the margins, at least at the moment, are better. If you think Apple is profitable now, imagine how profitable it would be if it sold 60% of every phone in the world.