From the comments on The Times’ Q&A about it’s pay-model:
“£2 a week is too rich for my blood even considering the quality reporting but this depends on what the annual rate will be.”
If people genuinely believe that news isn’t worth £2 per week – less than the price of a latte at Starbucks – then newspapers are doomed, whether they are in print, online, or a mixture of the two. If the content is something that’s so throwaway to you that it’s not worth 29p per day, then you’re just not engaged with it and it’s effectivel just time-filler, wallpaper.
And if news is just wallpaper, then advertisers aren’t going to pay for it, either. At which point, goodbye news – online or off.
“Don’t it always seem to go that you don’t know what you’ve got till it’s gone…”