Learning to write link baiting headlines is a very good method of learning how to spot them. And I expect that the latest AdMob report on mobile application development will draw a few linkbaiting headlines, such as MobileMarketingWatch’s “AdMob: 70% Of iPhone Developers Switching To Android“.
It’s good link bait, but it’s simply not true. In fact, what the AdMob report [PDF] actually says is:
- More than 70% of iPhone devs plan to develop for Android over the next 6 months
- Close to half of Android devs (48%) plan to develop for iPhone in the next 6 months
So in other words, it’s not a question of “switching” to Android. As is entirely sensible, developers are looking to do cross-platform work. That’s why almost half of the Android developers surveyed plan on developing for iPhone, too.