Sergey Brin on Google Buzz

Sergey Brin On His Six Months Using Google Buzz:

“Extracting signal from noise is one of our core competencies, it’s one of the key things we do in our web search product every day. And I think that now peoples’ personal communications are getting to be on a scale comparable to that of web search, so those technologies are becoming far more critical.”

And this is the bit that I don’t understand about Google Buzz: There are few actual tools to manage the flow of information you’re going to get from it. There’s no tagging of shared items to help filtering. You can’t filter out one type of content from someone you follow, so (for example) you can’t hide Twitters that you might already see in Twitter. And so on.

Overall, I’m fairly upbeat on Buzz as a long-term project. It’s easier to understand and use that the abomination that is Google Wave, and once the initial shouting has stopped, it’s a useful method of link-sharing to contacts. Viewed that way, rather than as some kind of Twitter/Facebook competitor, it’s a nice add-on to Gmail.

And, of course, it will help a lot when every other Buzz isn’t about Buzz.

(Photo of Sergey Brin by jdlasica)

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