Comments on: Good to see Grey London continue the fine tradition of originality in ads http://www.technovia.co.uk/2010/01/good-to-see-grey-london-continue-the-fine-tradition-of-originality-in-ads.html Ian Betteridge on Macs, mobiles, and technology Wed, 08 Sep 2010 01:30:50 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Ian Betteridge http://www.technovia.co.uk/2010/01/good-to-see-grey-london-continue-the-fine-tradition-of-originality-in-ads.html/comment-page-1#comment-3333 Ian Betteridge Wed, 20 Jan 2010 14:48:55 +0000 http://www.technovia.co.uk/?p=2713#comment-3333 True Dan - and thanks for the background. True Dan – and thanks for the background.

]]> By: Dan http://www.technovia.co.uk/2010/01/good-to-see-grey-london-continue-the-fine-tradition-of-originality-in-ads.html/comment-page-1#comment-3332 Dan Wed, 20 Jan 2010 14:42:01 +0000 http://www.technovia.co.uk/?p=2713#comment-3332 I'd politefuly disagree, as the other clips involve theft of the concept for the entire ad, as opposed to a 1 second snippet - these are also ads that were put forward for awards - i.e. adulation from peers, so it's as though there are a number of ridiculous delusions involved: http://www.coloribus.com/adsarchive/tv-commercials/sony-bravia-play-doh-508151/ http://www.coloribus.com/adsarchive/tv-commercials/honda-accord-cog-129800/ The Honda team owned up to theft and settled, so I don't think it's possible to claim that there was enough of a twist applied to make it a particularly different interpretation. Kozyndan commented on how the ad agency responsible for the bravia ad requested examples of their work a couple of years prior to ad for a possible collaboration. It seems as though it's a pretty clear-cut case of theft. I’d politefuly disagree, as the other clips involve theft of the concept for the entire ad, as opposed to a 1 second snippet – these are also ads that were put forward for awards – i.e. adulation from peers, so it’s as though there are a number of ridiculous delusions involved:
http://www.coloribus.com/adsarchive/tv-commercials/sony-bravia-play-doh-508151/
http://www.coloribus.com/adsarchive/tv-commercials/honda-accord-cog-129800/

The Honda team owned up to theft and settled, so I don’t think it’s possible to claim that there was enough of a twist applied to make it a particularly different interpretation.

Kozyndan commented on how the ad agency responsible for the bravia ad requested examples of their work a couple of years prior to ad for a possible collaboration. It seems as though it’s a pretty clear-cut case of theft.

]]> By: Chris Reed http://www.technovia.co.uk/2010/01/good-to-see-grey-london-continue-the-fine-tradition-of-originality-in-ads.html/comment-page-1#comment-3330 Chris Reed Wed, 20 Jan 2010 14:29:20 +0000 http://www.technovia.co.uk/?p=2713#comment-3330 Wow! It's a fine line between homage and theft... Wow! It’s a fine line between homage and theft…

]]> By: Ian Betteridge http://www.technovia.co.uk/2010/01/good-to-see-grey-london-continue-the-fine-tradition-of-originality-in-ads.html/comment-page-1#comment-3329 Ian Betteridge Wed, 20 Jan 2010 14:20:37 +0000 http://www.technovia.co.uk/?p=2713#comment-3329 I'd actually argue that this case is worse than either of those. The Bravia ad at least bought in the "play-doh" element, even if the visual style is the same. The Honda ad at least had the fact that the "bits" were all parts of the car. So while they were obviously inspired by the art works, they at least added their own twist to them. In this case, though, they've changed the hair colour to blonde from black... and that's it. I’d actually argue that this case is worse than either of those. The Bravia ad at least bought in the “play-doh” element, even if the visual style is the same. The Honda ad at least had the fact that the “bits” were all parts of the car. So while they were obviously inspired by the art works, they at least added their own twist to them.

In this case, though, they’ve changed the hair colour to blonde from black… and that’s it.

]]> By: Dan http://www.technovia.co.uk/2010/01/good-to-see-grey-london-continue-the-fine-tradition-of-originality-in-ads.html/comment-page-1#comment-3328 Dan Wed, 20 Jan 2010 14:11:53 +0000 http://www.technovia.co.uk/?p=2713#comment-3328 It's crazy, and something should be done about the number of blatant rip offs, not just visually but musically too. Two other far worse rip-offs that spring to mind in the last few years. Kozyndan series of bunny paintings: http://www.kozyndan.com/assets/Usa_chan.jpg Sony Bravia rip-off advert http://www.youtube.com/watch?v=4JzMsZTf9EU 'The way things go' by Peter Fischli and David Weiss and the Honda 'chain-reaction' advert http://www.designboom.com/weblog/cat/10/view/2021/the-way-things-go-by-peter-fischli-and-david-weiss.html The appalling thing is that the adverts are so much more prominent, so usually the credit for creating them goes to entirely the wrong place. Fortunately the latter one was shown up to be a rip-off. It’s crazy, and something should be done about the number of blatant rip offs, not just visually but musically too.

Two other far worse rip-offs that spring to mind in the last few years.

Kozyndan series of bunny paintings:
http://www.kozyndan.com/assets/Usa_chan.jpg
Sony Bravia rip-off advert
http://www.youtube.com/watch?v=4JzMsZTf9EU

‘The way things go’ by Peter Fischli and David Weiss and the Honda ‘chain-reaction’ advert
http://www.designboom.com/weblog/cat/10/view/2021/the-way-things-go-by-peter-fischli-and-david-weiss.html

The appalling thing is that the adverts are so much more prominent, so usually the credit for creating them goes to entirely the wrong place. Fortunately the latter one was shown up to be a rip-off.

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