Given that I’ve written extensively before on Apple’s environmental record, this is worth noting: Greenpeace has ranked Apple as joint-top tech company (with Nokia) for its efforts to reduce use of known pollutants in its products.
This represents a major effort from the industrial design team and from everyone at Apple. Given that it’s managed to do this while increasing its margins, it’s also a fine example to the rest of the business community that being conscious about the impact of your products on the environment and doing something about it doesn’t have to mean cutting into your profits.
