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An app that filters Twitter noise? It’s called “a brain”

An app that filters Twitter noise? It’s about time:

“‘Our human filters have turned into a great way to discover content that interests us, but the amount of tweets coming in through Twitter today is astounding, and it continues to grow. While new features like grouping and lists have been designed to tame the clutter, at the end of the day, there will be more streams and content to weed through,’ said my6sense founder and chairman Barak Hachamov.”

If ever there was a statement that epitomised the dumb approach to social media, this is it. Filters, by definition, filter things out. If you’re having to filter what your friends pass on, they’re not being filters – or you’re following way to many people you don’t know.

In almost every case of Twitter overload I’ve seen, the latter is true. I’ll say it again: follow 4,000 people you don’t know, and you’re following sources, not filters. Follow 200 people you do know, and they might just be genuine filters.

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