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Eroding the link economy

Amidst Alan Patrick’s piece on the “yoof driven off Facebook” story, he notes this:

(By the way, the Grauniad piece doesn’t link to the Ofcom piece, but does self-link to other Grauniad pieces on the obscure terms “Social Networking”, “Internet” and “Ofcom”, and there is another piece which is about 60% the same which also self links to “broadband” and mobile”)

Which reminded me – the practice of intensive cross-linking internally is, of course, largely driven by SEO considerations. Which is good. 

But it’s also eroding the “link economy” too. Linking constantly to stuff which is only tangentially related, and which adds nothing new for the reader, is gradually teaching users that links aren’t valuable, and won’t take you anywhere you want to go.

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