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Time: Did Bruno Get Twittered?

Time: Did Bruno Get Twittered?

“Bruno’s box-office decline from Friday to Saturday indicates that the film’s brand of outrage was not the sort to please most moviegoers — and that their tut-tutting got around fast. Bruno could be the first movie defeated by the Twitter effect.”

I’m not saying this is a desperate angle, but “the Twitter effect”? Come on. How about calling it “word of mouth”? 

Posted via email from Ian Betteridge’s lifestream

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  • http://www.recedinghairline.co.uk Christopher Phin

    I'm not so sure you can be so dismissive. Twitter is only analogous to word of mouth. I see many more conversations on Twitter than I can in meatspace – at a practical level, at least, given that I can't justify so much time away from my desk to actually have these conversations – so I think at least in theory it's possible to say that Twitter can have a faster – and certainly more trackable – effect, either for good or bad.

  • Helen_LG

    To follow on from Christopher.. I suppose also, because it's visual it can have more impact. If a friend complains about it in the pub but then a co-worker says they liked it you might find the strength of your friend's dislike may be dimmed by memory.. With Twitter it's all there in black and white. That's the difference for me, anyway!

    I do agree that it's essentially word of mouth through a new tool, these opinions would still be aired regardless it's just the internet has given us all these new tools to get that WOM out there faster and further.