“Bruno’s box-office decline from Friday to Saturday indicates that the film’s brand of outrage was not the sort to please most moviegoers — and that their tut-tutting got around fast. Bruno could be the first movie defeated by the Twitter effect.”
Time: Did Bruno Get Twittered?
I’m not saying this is a desperate angle, but “the Twitter effect”? Come on. How about calling it “word of mouth”?
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