http://www.technovia.co.uk/2009/07/npd-analyst-apple-buyers-are-buying-mostly-on-brand-name.html Ian Betteridge on Macs, mobiles, and technology Sat, 28 Jan 2012 00:45:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.technovia.co.uk/2009/07/npd-analyst-apple-buyers-are-buying-mostly-on-brand-name.html/comment-page-1#comment-2531 Ian Betteridge Tue, 04 Aug 2009 07:43:13 +0000 http://www.technovia.co.uk/2009/07/npd-analyst-apple-buyers-are-buying-mostly-on-brand-name.html#comment-2531 <p>91% of spending - so it's revenue share. And that's part of the point I'm making. It's important to look behind the headlines before leaping to a conclusion over whether something is good or bad.</p> 91% of spending – so it’s revenue share. And that’s part of the point I’m making. It’s important to look behind the headlines before leaping to a conclusion over whether something is good or bad.

]]> http://www.technovia.co.uk/2009/07/npd-analyst-apple-buyers-are-buying-mostly-on-brand-name.html/comment-page-1#comment-2527 Wes Tue, 04 Aug 2009 00:23:11 +0000 http://www.technovia.co.uk/2009/07/npd-analyst-apple-buyers-are-buying-mostly-on-brand-name.html#comment-2527 <p>Words mean things... did they say 91% of the market for $1000+ computers go to Apple, or did they say "9 out of every 10 dollars is spent on a plus $1000 computer from Apple"? Those can mean very different things.</p> Words mean things… did they say 91% of the market for $1000+ computers go to Apple, or did they say “9 out of every 10 dollars is spent on a plus $1000 computer from Apple”? Those can mean very different things.

]]> http://www.technovia.co.uk/2009/07/npd-analyst-apple-buyers-are-buying-mostly-on-brand-name.html/comment-page-1#comment-2434 Christopher Phin Mon, 27 Jul 2009 21:54:39 +0000 http://www.technovia.co.uk/2009/07/npd-analyst-apple-buyers-are-buying-mostly-on-brand-name.html#comment-2434 <p>The brand is definitely important, but say that 'an appetite for alternatives to Windows' is also driving purchasers. With half of Macs sold going to folks who have never owned a Mac before, and with our sister Windows titles struggling while MacFormat and Linux Format's circulation rose last year by around 25%, it looks like there's a trend that's not just about brand.<br><br>Unfairly or not, I think the perception of Vista has contributed to this; it'll be interesting to see the stats once 7 starts making its impact on the market.</p> The brand is definitely important, but say that 'an appetite for alternatives to Windows' is also driving purchasers. With half of Macs sold going to folks who have never owned a Mac before, and with our sister Windows titles struggling while MacFormat and Linux Format's circulation rose last year by around 25%, it looks like there's a trend that's not just about brand.

Unfairly or not, I think the perception of Vista has contributed to this; it'll be interesting to see the stats once 7 starts making its impact on the market.

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