Amazon appears to be applying for a patent on inserting adverts into ebooks, and predictably some people aren’t particularly keen on the idea. But it seems to me that Amazon wants to do is explore different ways to get people to buy books.
Imagine this: when buying an ebook at Amazon, you get two options. First, you can buy it at the usual price. Or, optionally, you can get it for free – with ads distributed all the way through it. These ads could change over time, so you would get fresh ads on re-reading the book.
That sounds like an interesting model to me. Not one that I’d go for, but it certainly might appeal to some.
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Nothing new here. I had a old 1970-something copy of Jack Vance's Eyes of the Overworld (since divested via bookmooch.com) that had a number of full colour adverts for Salem Cigarettes.