The phrase “touch screen phone” is synonymous with “iPhone” in some people’s minds. That’s tough on the other phone manufacturers, but indicates the extent to which Apple has managed to dominate the market – if not in sales, at least in marketing.
But the Apple way of making a touchscreen phone, which focuses on the software above everything else, isn’t the only way. With the Arena, LG has concentrated on making a phone which offers excellent audio alongside high-quality pictures and a compact, easy-to-use phone. It’s not fair to compare it to the iPhone – it’s a very different kind of touch-screen.
Dan Lyons on why Apple needs Steve Jobs:
“OK. Deep breath. Let’s admit that Jobs is a royal pain in the neck. Most of us probably wouldn’t want to work for him, or live next door to him, or have to negotiate deals with him. He’s spoiled, and arrogant, and he has a terrible temper. But he’s also brilliant. Those lines at the Apple store today? Tim Cook didn’t create those. Neither did Phil Schiller, Apple’s marketing chief, or Ron Johnson, the retail boss who runs the stores, or even Jon Ive, Apple’s design guru. No, Steve Jobs is the one who gets those people to line up. He’s the one with the vision. He’s the one who inspires the fanboys.”
And he’s right. More about Apple, and the seductiveness of it’s products, to come soon.