“The truth of the matter is that Hulu’s new encryption efforts make dollars and sense for its content parters. Networks like NBC and Fox might have snagged viewers by partnering with the video portal, but Hulu’s slightly airy ad library hardly compares to the revenue generated from their broadcast cousins. For these networks, as well as their partners, protecting broadcast advertising’s revenue stream will always be a priority. At least, while the advertising market continues to stay solvent.”
At the moment all the money is actually in television. Hulu/Boxee is potentially huge in the future, but now? Nothing much.