Jan. 1984: How critics reviewed the Mac – Apple 2.0:
San Francisco Examiner, John C. Dvorak, 19 Feb. 1984:
"The nature of the personal computer is simply not fully understood by companies like Apple (or anyone else for that matter). Apple makes the arrogant assumption of thinking that it knows what you want and need. It, unfortunately, leaves the “why” out of the equation — as in “why would I want this?” The Macintosh uses an experimental pointing device called a ‘mouse’. There is no evidence that people want to use these things. I dont want one of these new fangled devices."
"The nature of the personal computer is simply not fully understood by companies like Apple (or anyone else for that matter). Apple makes the arrogant assumption of thinking that it knows what you want and need. It, unfortunately, leaves the “why” out of the equation — as in “why would I want this?” The Macintosh uses an experimental pointing device called a ‘mouse’. There is no evidence that people want to use these things. I dont want one of these new fangled devices."
It's a little bit unfair picking on John, as I'm sure that everyone who's ever written about technology has got at least one thing equally badly wrong. But hey, it's fun – and John's made an excellent career out of pulling no punches and hedging no bets in his writing.
