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Why the DRM industry is clueless about consumers

Guy Tennant, chief operating officer of Entriq, a company that helps online stores manage DRM’d products, thinks that a company terminating your use of music is just like when you lose a CD:

“Tennant says he doesn’t want to sound unsympathetic but reminds digital-music buyers that CD owners don’t demand a refund from stores when they lose their discs. As for backing up songs to a CD, people should just accept the loss of quality because the only other alternative is to lose the music entirely, he said.”

It’s stupidity like this that makes me think the music industry is determined to commit collective suicide. Of course it’s not the same: turning off DRM key servers is the equivalent of coming round to my house, breaking in, and stealing back the CDs you sold to me in the first place.


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